Help Us Charge Against Breast Cancer

Today we officially kick off National Breast Cancer Awareness Month with special merchandise to support breast cancer research during the month of October. The Pink Shop – a special section in each of our stores and online – offers unique merchandise that supports this cause.  A portion of the proceeds from the sale of each item in the shop will be donated to fund breast cancer research at each of the Company’s five designated beneficiaries:

• Holden Comprehensive Cancer Center at the University of Iowa www.uihealthcare.org/HoldenComprehensiveCancerCenter
• Lynn Sage Cancer Research Foundation, Chicago, IL  www.lynnsage.org
• Masonic Cancer Center, University of Minnesota www.cancer.umn.edu/about/index.html
• Medical College of Wisconsin Cancer Center www.mcw.edu/cancercenter.htm
• The Breast Cancer Research Foundation www.bcrfcure.org

The Pink Shop offers a special collection of over 20 items, the majority of which are exclusive to The Bon-Ton Stores. Specially designed items include a pink polka dot yoga mat, pink sports watch, graphic tees, manicure set, glitter wristlet and much more. Bonton.com will also offer ten exclusive breast cancer items that will be available for purchase year-round.   

“Contributions through our ‘Charge Against Breast Cancer’ program fund important research, which is critical to find a cure for this disease,” said Brendan Hoffman, President and CEO of The Bon-Ton Stores, Inc.“ Supporting breast cancer research is an important cause which our customers and associates are passionate about.”

Through the special initiatives of its Charge Against Breast Cancer™ and the Pink Shops, we have donated $4.1 million to support breast cancer research. Shop the Pink Shops today and help us as we take charge this month.