Love Your Heart
Wednesday, February 6, 2013
Through the relationship, Bon-Ton Stores has created the "Promise to Love Your Heart" campaign, giving customers the ability to participate in raising heart health awareness.
Bon-Ton will provide heart health tips, healthy recipes and a link to the AHA website, on our family of websites, Facebook and Twitter.
Bon-Ton Stores hopes to raise over $100,000 through the campaign to donate to AHA. There are four opportunities for consumers to get involved in supporting AHA at Bon-Ton Stores nationwide and to promise to "Love their Hearts."
From February 1st through the 28th customers will be given the opportunity to purchase a $5 Community Day booklet and designate their donation to the AHA.
Customers can also text “Heart” to 266866 to receive a $10 off $25 coupon and Bon-Ton will contribute $1 to the cause for each text.
On Facebook, fans of Bon-Ton can make a promise to ‘Love their Hearts’ to be entered to win a $100 gift card. (Associates are not eligible to win the $100 gift card.)
One random, lucky winner will be chosen on each Facebook page (Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers) at the end of the campaign.
For each promise Bon-Ton will also contribute $1 plus an additional $1 for every user who shares their heart healthy promise on Facebook or Twitter up to $20,000 for donations driven by social media.
Visit one of our Facebook pages today to make your promise:
On Twitter, for every follow and heart healthy retweet, Bon-Ton will donate $1 to the cause. Twitter users are also encouraged to use the hashtag #HeartMonth for the entire month of February.
Visit one of our Twitter pages and help support healthy hearts:
Brendan Hoffman, President and CEO of The Bon-Ton Stores, Inc. said, “The American Heart Association is a terrific organization that helps raise awareness to combat heart disease. In working with the AHA, we hope to share valuable information to help people live a heart healthy lifestyle.”